Augmented Reality Virtual Previews for Ecommerce

Buyer uncertainty has a very real impact on conversion rates because the prospect of returning a large, heavy item is a deterrent to taking a risk on the purchase.

When customers do make a return, the reverse logistics of handling unwieldy items are complex and the costs eat deeply into the bottom line for sellers.

When faced with uncertainty, shoppers may resort to making their purchase at a brick and mortar store where they can gain a stronger sense of the product’s presence.